HUGO BOSS Dress Me For The Finale Competition Opens In US And Canada

To celebrate their 30 year partnership HUGO BOSS and McLaren teamed up to create an exciting design competition that is now open in the United States and Canada until March 31st.

Users are able to configure the racing overalls of F1 world champions Lewis Hamilton and Jenson Button that will be worn during the race weekends. A jury will select the top design and announce the winner. The winning design will be worn by both drivers during qualifying for the Canadian Grand Prix on the Saturday.

The winner of the regional design Contest will receive two grandstand tickets for the Formula 1 race in Montreal on Saturday, 11.06.2011, and Sunday, 12.06.2011 and meet & greet with either Lewis Hamilton or Jenson Button for himself or herself and one other person.

This prize includes the costs for travel to and from the event for the winner and other person (economy class return flight, insurance, airport tax), 4 nights with breakfast for the winner and one other person in a 4-star hotel from Wednesday, 08.06.2011 to Sunday, 12.06.2011.

At the end of the Formula 1 season, one suit will be selected from amongst all regional winning designs to be worn by both drivers at the Vodafone McLaren Mercedes team for the season finale in Sao Paulo.

Click here to start designing!

Celebrity Encounters at the HUGO F/W 2011 Fashion Show

Chloë Sevigny and I at the HUGO after-party

After the HUGO by HUGO BOSS Fall/Winter 2011 Fashion Show in Berlin I had the privilege of meeting the celebrities that attended which included Chloë Sevigny, Tilda Swinton and Hayden Christensen. I'm a huge fan of their work so it was really a dream come true to meet each of them after the show!



Tilda Swinton and I at the HUGO after-party

Hayden Christensen and I before the HUGO after-party

Another shot of Hayden Christensen and I

HUGO by HUGO BOSS F/W 2011 Fashion Show

The HUGO Fall/Winter 2011 Fashion Show took place on Thursday January 21, 2011. As a HUGO reporter I had the honour of reporting live from this coveted fashion show during Berlin Fashion Week. The new Fall/Winter HUGO collection was breathtaking to say the least. Each of the looks was so thought out and the array of colours which included red, black, grey and white were just exquisite. I also loved the beautiful mixes of material such as black leather, wool, cotton and silks. The collection which was created by HUGO's creative director Eyan Allen was true to the brand’s classic look with just the right amount of edginess. I did manage to take a few pictures but sadly they don't do the collection any justice so please check out a video of the full collection by HUGO BOSS TV at the end of this post.

My Sightseeing Tour Through Berlin!

Berlin was such a beautiful city to visit during Berlin Fashion Week. You could feel the spirit and celebration of Fashion Week as you walked through the shopping area of the city. From the cobble stone streets to the exquisite architecture of the buildings it was all a breathtaking experience for me and the perfect place to take lots of pictures! For my sigh-seeing tour through Berlin I wore a faux fur coat, knee-high boots and my favourite tinted sunglasses.

Beautiful day in Berlin

  


"Polizei"

 

A high rank official being escorted by the Polizei. Was it President Sarkozy perhaps?

   



The trees even posed for a picture!





Passing by the Berlin Fashion Week tents

   

Berlin street performer

    


Love the ancient architecture





Standing by the Berlin Wall

 
 

The Berlin wall had such interesting designs

   


Fellow HUGO BOSS reporter Joyce checking her i-Phone. How fabulous is her outfit?

    


Florian and I posing by the Berlin wall






Beautiful architecture. I wonder how old these buildings are?

   


Store front display: "We love Berlin Fashion Week!"

 




Having a blast!





Loved the European stop sign man!




Another store window displays a Berlin Fashion Week poster

  

Making My Dreams Come True in Berlin!

Image via hugoboss.com

   It's been a week and a day since my first day in Berlin for Fashion Week. I'm so excited to finally share with you all my incredible experience of visiting Berlin and having my dream come true of being 1 of 5 reporters that got a chance to report live from the HUGO fashion show.

The whole trip was nothing short of a dream come true for me and one of the best experiences of my fashion career so far. From meeting the amazing HUGO BOSS team, fellow reporters, sight-seeing and having the opportunity to witness and report from the spectacular HUGO fashion show during Berlin Fashion Week.

I was proud to be the only reporter from the US and thrilled to meet the other 4 reporters from Canada, Netherlands, Singapore and Berlin. Each of them were so lovely and fashionable.

Thanks again to everyone at HUGO BOSS for giving me this amazing opportunity!

Stay tuned to upcoming posts on my Fashion Week adventures in Berlin which will include: my wardrobe selections, sight-seeing, HUGO fashion show, celebrities, parties and much more!

My personalised HUGO BOSS i-Phone



My HUGO BOSS Itinerary



Stayed at the Concorde Hotel in Berlin

Berlin Fashion Week Schedule 



View from my hotel room in Berlin

 

My HUGO Fashion Show bag



Interesting sculpture in the hotel



Getting ready to head out to dinner with the HUGO BOSS team and fellow reporters (not pictured)





Arriving at Chen Che restaurent in Berlin for dinner!

 

Deciding on dinner options

 

Making use of the chopsticks for a photo-op!

 

My yummy salmon dinner

 

Sampling the local wine




Driving back to the hotel




My wardrobe for the trip

Reporting Live From The HUGO BOSS Fashion Show In Berlin!

  

Hello my fashion lovelies, I have some very exciting news to share with you all!

A few weeks I entered and won the HUGO BOSS reporting competition to be 1 of 5 reporters to report live from the HUGO BOSS fashion show during Mercedes Benz Fashion Week in Berlin.

I will be covering the HUGO BOSS Fall/Winter 2011 collection backstage, during the fashion show and more! Coverage starts at 8:30pm (CET) this Thursday January 20th so be sure to tune in to HUGOBOSS.COM to catch my live feed!

I’m so incredibly excited to live out my dream of covering an international fashion show and meeting the 4 other reporters from Netherlands, Canada, Singapore and Germany.

I will have my camera on hand to capture every single moment of my fashion journey in Berlin. Stay tuned for pictures and blog posts from my trip!

In the meantime, check out photos from my shopping mission to find the perfect outfit to wear for the big day! I will be wearing one of these pieces for the event.

Can you guess which one I picked? Comment below!

XOXO Alina-Artistspringboard Fashion Blogger