Tuesday, 30 November 2010

Lanvin for H&M Makes High Fashion Affordable!

I’m so excited that high fashion has collaborated with an affordable retailer! The dresses, tights, hats, bows and everything in between are simply amazing! I love everything about this fun new collection.
According to the press release: Alber Elbaz, artistic director of Lanvin, has created clothing of extraordinary ambition for H&M, bringing the codes of the house to make every single piece identifiably the work of Lanvin. For women there are dresses of breathtaking cut and joyful color, as well as pieces full of Parisian glamour and accessories with playful joie de vivre.
For men, it’s a whole new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.
“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses. It was almost like going back to school for me.”- Alber Elbaz, artistic director of Lanvin.

The Lanvin for H&M collection is now available in 200 stores worldwide and on their website.

Check out this fun Lanvin for H&M short film