Studying Gender Studies did not turn me into a feminist, yet it does make me have faith in the power of women to change the world. When I first got to know about this Italian fashion denim brand Maggie at FashionCamp Milano 2011, I was exhilarated by its brand mission statement “women will save the world” that I found in line with my beliefs and values which shape the way I live my life in a way that I think will make me become an independent empowered woman. Maggie originated in Urbania, an area in Central Italy also known as the “Denim Valley” in the mid-1990s. To create a typical Maggie who is courageous, confident, conscious of her self-identity, unafraid to change ways and thoughts, and has high self esteem, Maggie has used super stretch denim, a strong and durable fabric combined with luxurious leather, viscose denim, high gloss black denim, etc. to design a smart urban chic collection offering a range of contemporary trendy pieces from perfect fit jeans and smart casual tops and jackets to urban chic trenches and denim jumpsuits, which exudes a daring and heroic quality of the tough modern women who struggle to overcome challenges in life every day.
Maggie Fall/Winter 2011 runway, featuring an urban chic, Maggie combined the modern cosmopolitan style with romantic feminine elements, giving birth to Maggie's signature image which has character and strong personalization, yet stylized with a sense of feminine grace. Women choose to wear Maggie to show off their attitude and create a statement that seems to say “hey look at us! Yes, we are women, and we are conscious of the power of femininity and not afraid of showing it and of displaying our sexiness. Let's dress ourselves up with Maggie and we are ready to conquer the world!” Isn't it cool? Are you one of them?
The Maggie booth at FashionCamp Milano 2011
Denim cell phone covers as promotional event giveaways, I've got one for myself.
This Cubic Lorena jacket with a shiny effect from the luxurious Extremely Maggie line is the perfect companion for any evening occasions.
This pair of leather coated denim jeans also belonged to Extremely Maggie line once worn by Lady Gaga in her concert tour.
My most favorite military trench coat “Renata” made of heavy 21 oz denim from Maggie Superior line allows women's persevering spirit to shine in their everyday lives.
Maggie held a contest in July to select a blogger who is being sponsored to travel around Europe for one year to explore and report stories about women saving the world. Maggie has been looking for its new Maggie all over the world, and Maggie(s) are just right there. Three remarkable women's effort and perseverance striving for the safety of women and for women's rights by non-violent means in their countries where women's social status is rather low have paid off. Africa's first female elected head of state, Liberian President Ellen Johnson Sirleaf, Leymah Gbowee, a Liberian peace activist, and Tawakul Karman, a leading figure in Yemen's pro-democracy movement jointly won the 2011 Nobel Peace Prize. It is absolutely the best example of women displaying courage and faith to change the status-quo. I cordially suggest Maggie to sponsor our three heroines to celebrate their fearless spirit and everlasting faith for women's rights to live in dignity and equality. What a marketing strategy! It can't ever get better than this. Think about it.
The 2011 Nobel Peace Prize Winners, Liberian President Ellen Johnson Sirleaf, Liberian Leymah Gbowee, and Tawakul Karman of Yemen. Photograph: Alex Wong/Getty, Frederick M Brown/Getty, Khaled Abdullah/Reuters